ruben r martinez is a designer and illustrator, specializing in graphic design, brand identity, and illustration.

a little more

Designing for nearly 20 years. I’ve made a lot of things for a lot of people, and there’s still a lot to be done. I have a tendency to geek out on clever design, Halloween things, film scores, and punk rock. I’m not just your design guy; I’m the guy who gets it done.

Emerald Family Farms
Brand Identity Concept

Agency: Starch Creative
Client: House of Commons

creative direction
Brand Identity
Graphic Design
messaging

Straight from the Emerald Triangle, Emerald Family Farms brings the best in cannabis. EFF was interested in rebranding as the cannabis industry legitimized, and wanted to create a more refined identity as the business grows toward the future. This is a series of branding elements created during the exploration process.

Destination: Atlanta
Brand Identity

Agency: Starch Creative
Client: adidas Originals + Journeys
Photography via Starch Creative

Creative Direction
Brand Identity
Graphic Design

The second annual Destination called for change, as it was no longer a collaboration between adidas Skateboarding and Journeys, but had switched business units to adidas Originals. With this change, there was a need for a new brand identity, and a new vibe to attract more of the Originals-minded consumer, and reflect the theme of The Car Wash.

Harden Vol. 1

Agency: Starch Creative
Client: adidas Basketball
Photography via Starch Creative

ideation
Creative Direction
storyboarding

Responsible for developing overarching concept A Big Noise, which aimed to disrupt the in-store and storefront experiences. This concept was chosen by adidas Basketball, and was carried throughout windows and in-store launch zones. There were 30 heads made in total, and were installed all across the country in various retail and non-retail locations, including the Toyota Center in Houston, TX.

Das Days
Brand Identity

Agency: Starch Creative
Client: adidas Action Sports
Creative Director: Michael de Wit
Photography: Ashley Barker, Michael de Wit

brand identity
graphic design

Responsible for designing the brand identity for adidas Das Days, a year-long, global series of events that celebrates all things skate culture. Taking place at different times, in different locations, in numerous venues across the globe, the Das Days identity needed to be a flexible application, and be adaptable to any environment.

Living Spaces
Wall Mural Concept

Agency: Starch Creative
Client: Living Spaces

graphic design
Illustration

Living Spaces wanted to elevate their kids + teen sections in the stores with a new in-store art feature that conveyed a sense of imagination and adventure from childhood through adolescence.